10 Best Places in Busan, South Korea 2027: Expedia #5 Guide

BUSAN TRAVEL GUIDE 2027
Your 2027 Busan Travel Guide
No. 5 for Search Growth Among Expedia’s Trending Destinations
The 10 Best Places to Visit in Busan
Busan Named One of Expedia’s 2027 Destinations of the Year

There’s exciting news for anyone planning a trip to South Korea: this Busan travel guide explores a city drawing growing interest from travelers worldwide.
In the travel trends report from global online travel company Expedia, Unpack ’27,Busan earned a spot among the Top 10 Destinations of the Year for 2027.That puts South Korea’s seaside city firmly in the spotlight.

The Busan Metropolitan Government officially announced the news on October 20, 2026.

Among the 10 destinations selected, Busan was the only destination in South Korea.Searches for flights and accommodations in Busan rose 50%compared with the previous comparison period, giving the city the fifth-highestsearch growth rate on the list.

To be clear, that fifth-place position is not an overall ranking of the world’s tourism cities.It reflects growth in flight and accommodation searches among Expedia’s 10 selected destinations.

So what is catching international travelers’ attention in Busan?

Let’s start with the three Busan attractions highlighted by Expedia, then explore seven more places worth adding to your itinerary—a total of 10 stops.

You’ll also find a suggested four-day, three-night itinerary, whether you’re visiting Busan for the first time or planning an independent trip.

01
Busan Named an Expedia Destination of the Year for 2027
Busan — One of Expedia’s Top 10 Destinations for 2027

Every year, Expedia analyzes travel data to identify emerging trends and destinations worth watching.
Its 2027 Destinations of the Year list highlights 10 places seeing rapidly growing traveler interest, based on flight and accommodation search data.

Top 10 Destinations of the Year for 2027

Sources: Expedia Unpack ’27 / Busan Metropolitan Government announcement, October 20, 2026
The comparison covers searches from September 1, 2024–July 27, 2025, and September 1, 2025–July 27, 2026.

Busan also met the criteria for an Expedia assessment informed by the tourism management principles of the World Travel & Tourism Council (WTTC): the Smart Travel Health Check. This adds another dimension to its selection.

Of the 10 destinations on the list, six, including Busan,met those criteria.

With crowd management, community involvement, and sustainable tourism becoming increasingly important, Busan’s inclusion is worth noting.

02
Three Top Busan Attractions Featured by Expedia
3 Busan Attractions Featured by Expedia

Expedia highlighted Busan’s beautiful beaches, lively traditional markets, and varied urban culture.
In particular, it singled out Haedong Yonggungsa Temple, Haeundae Beach, and Jagalchi Marketas signature Busan attractions.

Haedong Yonggungsa Temple | A Traditional Korean Temple Beside the Sea
Haedong Yonggungsa Temple — A Temple by the Sea

In Gijang, Busan, Haedong Yonggungsa Temple is known for its striking combination of traditional Korean temple architecture and open sea views.
Unlike Korea’s many mountain temples, this temple follows the coastal cliffs, letting you experience Korean traditions with the ocean stretching out before you.
Walking around the temple with the sound of waves below is one of those experiences that makes a Busan trip feel special.

Highlights

• Photo spots framing both the temple and the sea

• An introduction to traditional Korean Buddhist culture

• An easy addition to a Gijang and Haeundae itinerary

Haeundae Beach | Busan’s Signature City Beach
Haeundae Beach — Busan’s Famous Urban Beach

One of Busan’s best-known beaches, Haeundae pairs a broad stretch of sand with a skyline of tall city buildings.
In summer, it buzzes with beachgoers. In other seasons, it’s a lovely place for an oceanfront walk.
Plenty of restaurants and cafés nearby make this an easy area to explore, even on your first visit to Busan.

Highlights

• A wide sandy beach backed by the city skyline

• Cafés and restaurants around Haeundae

• Nearby stops such as Dongbaek Island and Mipo

Jagalchi Market | Busan’s Lively Seafood Market
Jagalchi Market — Experience Busan’s Seafood Culture

For a taste of Busan’s food scene and traditional market culture, head to Jagalchi Market.
Browse the fish and seafood, watch vendors at work, and soak up the lively atmosphere that makes this market unmistakably Busan.
There’s plenty to explore nearby, too, including Nampo-dong, BIFF Square, and Gukje Market.

Highlights

• Traditional Korean seafood market culture

• Fresh seafood and local Busan food

• Easy connections to Nampo-dong, Gukje Market, and BIFF Square

03
Seven More Places You Won’t Want to Miss in Busan
7 More Places to Visit in Busan

Beyond Expedia’s three featured attractions, Busan has plenty more to discover.

Choose the stops that suit you best, from beaches and night views to cultural neighborhoods, shopping, and cafés.

Gwangalli Beach | Night Views of Gwangan Bridge
Gwangalli Beach — Beautiful Night Views of Gwangan Bridge

Gwangalli Beach is one of Busan’s standout spots for night views.
Stretching across the water, Gwangan Bridge gives the beach a completely different feel by day and after dark.
Spend the afternoon strolling along the sand or relaxing in a café, then watch the bridge light up in the evening.
With restaurants and cafés clustered nearby, it’s an easy place to spend an unhurried evening with friends or a partner.

Highlights

• Gwangan Bridge illuminated at night

• Beachside cafés and restaurants

• Evening walks and photography

• A chance to see the Gwangalli M Drone Light Show on Saturdays

Note: Drone shows may change or be canceled depending on the operating schedule and weather.

Gamcheon Culture Village | Busan’s Colorful Hillside Neighborhood
Gamcheon Culture Village — Busan’s Colorful Hillside Village

Gamcheon Culture Village stands out for its brightly colored homes and winding alleys cascading down the hillside.
Once a home for refugees during the Korean War, the neighborhood evolved into a cultural and artistic hub and became one of Busan’s best-known attractions.
Wander its lanes to find murals, little shops, and scenic viewpoints.

Highlights

• Colorful hillside scenery

• Winding alleys and viewpoints

• A glimpse into Busan’s history and culture

• Photogenic corners throughout the village

Huinnyeoul Culture Village | A Scenic Walk Along the Sea
Huinnyeoul Culture Village — A Scenic Coastal Village

On Yeongdo in Busan, Huinnyeoul Culture Village is loved for its narrow lanes and beautiful coastal views.
Blue water appears between the alleyways, while small cafés and cultural spaces are tucked into the neighborhood.
It’s a lovely choice if you want to slow down, walk beside the sea, and take a few photos.

Highlights

• Alleyways with ocean views

• A coastal walking trail

• Cafés overlooking the sea

• A great addition to a day exploring Yeongdo

Haeundae Blueline Park | A Railway Along the Coast
Haeundae Blueline Park — A Scenic Coastal Railway

Haeundae Blueline Park offers a different perspective on Haeundae’s coastal scenery.
Take the Beach Train or Sky Capsule to travel beside the water and admire Busan’s coastline.
The Sky Capsule is especially popular for its distinctive, slow-moving ride above the coast.

Highlights

• A Beach Train ride beside the sea

• Coastal scenery around Mipo and Cheongsapo

• Sky Capsule photo opportunities

• An easy link between Haeundae and Cheongsapo

BIFF Square | Busan’s Film Heritage and Street Food
BIFF Square — Cinema Culture & Street Food

In Nampo-dong, BIFF Square is closely tied to the history of the Busan International Film Festival.
You’ll find reminders of that film heritage along the street, with street food stalls and shopping streets all around.
It’s a great place to snack as you explore, especially on ssiat hotteok, a sweet Korean pancake filled with seeds and nuts.

Highlights

• Busan’s film culture

• Street food, including ssiat hotteok

• Shopping in Nampo-dong

• Nearby Gukje Market and Jagalchi Market

Jeonpo Café Street | Busan’s Stylish Café Neighborhood
Jeonpo Café Street — Trendy Cafés & Desserts

Jeonpo Café Street brings together distinctive cafés, dessert spots, and small independent shops.
Each alley has a different feel, making this a fun neighborhood for anyone who loves café-hopping.
It’s also close to Seomyeon, so you can stop here for a break after shopping.

Highlights

• Character-filled cafés and desserts

• Stylish neighborhood lanes

• Small gift shops and curated boutiques

• Easy to combine with shopping in Seomyeon

Seomyeon | Shopping and K-Beauty in Central Busan
Seomyeon — Shopping, K-Beauty & City Life

Seomyeon is one of Busan’s main downtown shopping districts.
Beauty stores, fashion shops, restaurants, and cafés make it a good place to experience Korean shopping and everyday city life.
If you’re visiting from abroad and love K-beauty products or Korean fashion, it’s worth adding to your itinerary.

Highlights

• Korean cosmetics and K-beauty shopping

• Fashion and accessories

• A wide variety of Korean food

• Easy to combine with Jeonpo Café Street

04
The 10 Best Places to Visit in Busan at a Glance
Top 10 Places to Visit in Busan

Note: Stops 1–3 were featured in Expedia’s official announcement; stops 4–10 are Yeonondam’s additional recommendations.The numbering in this top 10 list is not an official popularity ranking.

05
Busan Travel Guide: A Relaxed Four-Day, Three-Night Itinerary
4 Days, 3 Nights in Busan

Busan’s neighborhoods each have their own personality, making it a rewarding city to explore over several days.
For a first visit, group attractions by area to keep travel between stops manageable.

DAY 1
Start Your Busan Trip in Gwangalli
Gwangalli Beach & Night Views
Arrive in Busan → Check in at your Gwangalli accommodation → Walk along Gwangalli Beach → Dinner → Gwangan Bridge night views
Keep your first day easy rather than traveling across town. Enjoy the sea and evening views near your accommodation.
If it’s Saturday, check whether the Gwangalli M Drone Light Show is scheduled.

DAY 2
Haedong Yonggungsa Temple and the Haeundae Coast
Coastal Temple & Haeundae
Haedong Yonggungsa Temple → Haeundae Beach → Haeundae Blueline Park → Cheongsapo → Return to Gwangalli
This day combines traditional Korean culture with Busan’s beautiful coastline. Plan your Haeundae Blueline Park visit around your reservation time, and leave plenty of time for getting between stops.

DAY 3
Busan’s Traditional Markets and Culture Villages
Traditional Markets & Culture Villages
Gamcheon Culture Village → Jagalchi Market → BIFF Square → Huinnyeoul Culture Village → Return to Gwangalli
Spend the day exploring Busan’s history, culture, traditional markets, and coastal scenery. Both Gamcheon and Huinnyeoul have plenty of stairs and slopes, so choose just one if you’d prefer a less demanding day of walking.

DAY 4
Experience Korean City Life in Seomyeon and Jeonpo
K-Beauty, Shopping & Cafés
Check out in Gwangalli → Shopping in Seomyeon → Jeonpo Café Street → Busan Station or Gimhae International Airport
Use your last day for Korean cosmetics shopping and café-hopping. If you have an early departure, skip the shopping and head straight to the airport or train station.

Note: This suggested itinerary was created by Yeonondam, not Expedia. Adjust it for attraction hours, traffic, and reservation availability.

06
Where Should You Stay in Busan?
Where to Stay in Busan?

Haeundae, Gwangalli, Seomyeon, and Nampo-dong each offer a different atmosphere.

Choose Gwangalli for sea views and illuminated evening scenery, Haeundae for the beach and coastal attractions, or Seomyeon for shopping and cafés.

If you’re visiting several areas over four days and three nights, choosing one home base and taking day trips to each neighborhoodis another practical option.

Stay in Gwangalli, Busan, with Yeonondam
Stay in Gwangalli with Yeonondam
Yeonondam operates two accommodations in Gwangalli, Busan.

Yeonondam Gwangalli Beach Stay
Yeonondam Gwangalli Beach Stay

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Yeonondam Gwangan Station
Yeonondam Gwangan Station

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What to Know Before Visiting Busan

Busan Travel FAQ
General Travel Information

Yeonondam Accommodation Information

08
Busan Is Drawing Global Attention—Where Would You Go First?
Discover Busan, Make Memories.

Busan’s selection as one of Expedia’s Destinations of the Year for 2027 shows that more international travelers are discovering the city’s appeal.

Think seaside temples, lively traditional markets, city beaches, and an exciting variety of food.

There’s far more here than you could comfortably experience in a single day.
If you’re planning a trip to Busan in 2027, make room for small neighborhood shops, cafés, and everyday local life,not just the famous attractions.

Which Busan destination would you most like to visit?
Here at Yeonondam, we’ll keep preparing welcoming spaces where visitors to Busan can relax and make happy memories.

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Yeonondam (緣溫談)
Stay Together, Share Stories, Make Memories.
Stay together, share your stories, and make memories.

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If you’d like to explore Busan’s sights by day and relax near the sea each evening, consider an itinerary that brings you back to Gwangalli at night.

Stay in Gwangalli, Busan
If you’d like to spend part of your Busan trip in Gwangalli,
make yourself comfortable at Yeonondam.

Find Your Kind of Stay at Yeonondam

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